Interpreting Our Knowledge of Sustainability.

Ideas

  1. Weekly shoe cleaner on campus ( I would bet that on average, more students wear white shoes every day than not)
  2. Personalized tie-dye Muhlenberg sweatshirts
  3. Some way to put a hammock in a dorm room, this might be personal though.
  4. Backpack but with an inflatable pillow cover, that you blow up like a balloon.
  5. BAC tracker that fits inside a pop socket. 

Growing up in a developed nation where a major focus of environmental stability is around the sustainable usage of materials, I have always presumed that people took into account the impact we have on the Earth. I learned that “the concept of sustainability was first developed in 1972 at a United Nations conference.” (1) The more that our society ‘needs,’ the faster we deplete our environment of its natural resources. When considering what humanity does actually need, I focused on clothing, a basic form of protection against the weather and the environment. As societies grow, especially within the past decade, we took this idea and transformed it into many wants. The concept of trends and fast fashion has taken the world by storm, without considering the repercussions. 

In terms of sustainability, this form of manufacturing is considered to be a serious issue. As with any societal problem, activists and entrepreneurs have found their own ways of addressing the issue at hand. As I am interested in developing my own fashion line within the future, I sought more information on what draws consumers to sustainable clothing. A study conducted by The Department of Textile Engineering, Istanbul Technical University provided many answers, by aiming “to determine the level of awareness of consumers about sustainable fashion and understand various benefits, they are seeking for.” (1) 

The results of the survey found that male individuals with higher levels of income were the most knowledgeable and attentive to the importance of sustainable clothing. According to the survey, “Some aspects of sustainability were much more favored by the participants such as “Usage of organic material”, “Recycling”, “Fair production and selling” and “Reusing of products”. The highest scoring group, the high income class, only had answered correctly “35.6%” (1) of questions on average. 

From the standpoint of an entrepreneur looking at this data, creating more awareness of the benefits of sustainable fashion would directly improve the response to a product within the field. Furthermore, a product targeted at an affluent male would likely elicit the most profit. 

(1) https://iopscience.iop.org/article/10.1088/1757-899X/254/17/172024/pdf

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